7 hours ago
Antoni Porowski Stars in SAXX Underwear's Spring 2026 Campaign, Joins Brand's Gamechangers Program
READ TIME: 8 MIN.
Antoni Porowski, the Emmy Award-winning food and travel expert known for his work on Netflix's "Queer Eye", has partnered with SAXX Underwear for its Spring 2026 campaign, launching this week. The campaign marks a significant collaboration between the openly gay television personality and the menswear brand, positioning Porowski as the public face of SAXX's latest collection.
The Spring 2026 campaign centers on everyday authenticity rather than spectacle. Porowski appears in a short film and accompanying imagery that follow him through familiar settings—quiet mornings at home, gym sessions, and moments navigating daily commitments—demonstrating how the underwear performs across different environments and routines. This grounded approach reflects SAXX's broader emphasis on wearability, positioning its products as functional staples rather than statement pieces.
Porowski models several styles from the collection, including the new Smooth Luxe Boxer Brief, made from micro modal fabric designed to prioritize softness and breathability. The campaign also showcases established favorites including Vibe Xtra, DropTemp Cooling Cotton, and Multi Sport Mesh Brief. Each design is engineered to support movement while maintaining comfort across different activities and times of day. The Spring 2026 range features SAXX's signature BallPark Pouch design, a three-dimensional support structure intended to reduce friction and improve fit through a hammock-style construction.
Beyond the campaign itself, Porowski has joined SAXX's Gamechangers program, an initiative that highlights men from diverse industries who are making measurable impact within their fields. This program aligns with the brand's positioning beyond apparel, emphasizing values of confidence, comfort, and authentic self-presentation.
A statement from SAXX articulates the shared mission underlying the partnership: "The campaign taps into the shared mission between SAXX and Antoni. Helping men feel like the best version of themselves — cool, confident, and completely comfortable in their own skin." For Porowski, the partnership represents a natural extension of the persona audiences have come to recognize across television, cookbooks, and social media—approachable, self-aware, and rooted in authenticity.
The collaboration arrives as conversations around men's self-care and comfort continue to evolve within mainstream culture. By centering comfort as a form of self-assurance, SAXX frames its products as foundational tools that support rather than distract. This messaging resonates particularly with LGBTQ+ audiences familiar with Porowski's long-standing advocacy for self-acceptance and personal growth through his work on "Queer Eye".
What distinguishes this campaign from standard celebrity endorsements is its restraint and accessibility. Rather than reinventing Porowski or pushing him into an unfamiliar role, the visuals and messaging lean into what already feels genuine: movement, balance, and ease. By focusing on everyday scenarios, SAXX avoids over-stylization, allowing both the product and the person wearing it to feel relatable and grounded.
The Spring 2026 SAXX Underwear collection is available now at SAXXUnderwear.com.
