Snap, Crackle, Fake: Right Wingers Swallow 'Transgender' Claims about Rice Krispies Mascot

by Kilian Melloy

EDGE Staff Reporter

Sunday May 29, 2022
Originally published on May 28, 2022

Snap, Crackle, Fake: Right Wingers Swallow 'Transgender' Claims about Rice Krispies Mascot

Gullible anti-LGBTQ+ right-wingers with a taste for fake news gobbled up baseless claims that one of the three cartoon characters associated with Rice Krispies has been recast as a trans woman, USA Today reported.

Social media posts at Instagram, Facebook, and Twitter claimed that CNN had posted a story with the headline "Kellogg's spokesperson announces Rice Krispie mascot 'Pop' is now a trans woman."


The story was accompanied by a "doctored image" of the three characters who serves a mascots for the brand, LGBTQ Nation said.

"Pop is depicted with rosy cheeks, eyelashes and a purple ponytail," the article detailed.

A spokesperson for Kellogg's. the company that makes Rice Krispies, told USA Today, "We have made no changes to the Rice Krispies mascots, Snap, Crackle and Pop." When USA Today went looking for the article at CNN, it was nowhere to be found.

Fact-checking site Snopes verified that "Kellogg's never made any such announcement, and CNN never published any such story," and traced the yarn's origins to "AR15.com, a right-wing forum, and before that, on the /pol/ section of 4chan — a notorious wellspring of bigoted, far-right memes."

The spelling was as sloppy as the ham-handed attempt to gin up fury, but invented as the poorly-copyedited fake headline was, the social media outrage was real.

"The claim prompted dismay, anger and pledges to stop purchasing Kellogg's cereal from some commenters," USA Today noted, quoting one commentator, who posted, "They are really trying to force this on us," before vowing, "Kellogg's won't get another dime from me."

Others demonstrated the extent to which they had gulped down other bogus anti-LGBTQ+ talking points.

"That 1% will sexualized anything for their own pedophilia needs," one comment read. "Introducing sexual orientation in a breakfast food that's targeted towards children? I'll go ahead with the generic brand."

Declared another: "It's funny how they are targeting the children with this. It appears to be crazier in the public schools".

A third fumed, "This crap is getting out of hand".

Not all commentators were fooled, of course, and some took the opportunity to unleash witty takedowns of the fake news.

"It should've been 'snap,' " one person posted.

Another wryly queried, "Who asked them what 'Pop' identifies as?"

As good for a chuckle as this amuse-bouche might be, it's also a good reminder to make sure that one's news, like one's food, is well-sourced and provides something more than empty calories.

Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.